Privacy policy

Last updated: 1 October 2026

LIETO operates this store and website, including all related information, content, features, tools, products and services, to provide you with a personalised shopping experience (the “Services”). LIETO is powered by Shopify, which enables us to provide the Services. This Privacy Policy explains how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If our Terms of Service conflict with this Privacy Policy, this policy governs the collection, processing and disclosure of personal information.

Please read this policy carefully. By using and accessing the Services, you acknowledge that you have read this policy and understand the collection, use and disclosure described here.

Personal Information We Collect or Process

“Personal information” means information that identifies or can reasonably be linked to you or another person. It excludes information collected anonymously or de-identified so that it cannot identify or reasonably be linked to you. Depending on your interaction with the Services, where you live and what applicable law permits or requires, we may collect or process these categories, including inferences drawn from them:

  • Contact details: Name, address, billing and shipping addresses, phone number and email address.
  • Financial information: Credit card, debit card and financial account numbers, payment card and financial account details, transaction details, payment method, confirmation and other payment information.
  • Account information: Username, password, security questions, preferences and settings.
  • Transaction information: Products added to your cart or wishlist, purchased, returned, exchanged or cancelled, and past transactions.
  • Communications with us: Information shared in communications, such as customer support requests.
  • Device information: Device, browser or network details, IP address and other unique identifiers.
  • Usage information: How and when you interact with or navigate the Services.

Sources of Personal Information

We may collect information:

  • Directly from you: When you create an account, visit or use the Services, communicate with us or otherwise supply information.
  • Automatically through the Services: From your device and through cookies and similar technologies when you use our products or services or visit our websites.
  • From service providers: When they provide technology or collect or process information on our behalf.
  • From partners or other third parties.

How We Use Your Personal Information

Depending on your interaction and the Services used, we may use information for:

  • Providing, personalising and improving the Services: Performing our contract, processing payments, fulfilling orders, remembering preferences and products of interest, sending account notices, processing purchases, returns, exchanges and other transactions, creating and managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews and offering a tailored shopping experience such as recommendations based on purchases. This may include personalising and improving the Services.
  • Marketing and advertising: Sending marketing, advertising and promotional communications by email, text message or post, and displaying online advertisements on the Services or other websites based on previous purchases, cart items or other activity.
  • Security and fraud prevention: Authenticating accounts, providing secure payment and shopping, detecting, investigating or addressing possible fraud, illegal, dangerous or malicious activity, protecting public safety and securing the Services. If you register an account, you are responsible for securing your credentials. We strongly recommend not sharing your username, password or other access information.
  • Communicating with you: Providing support, timely responses and effective services, and maintaining our business relationship.
  • Legal reasons: Complying with laws and valid legal processes, including law enforcement or government requests, investigating or participating in discovery, handling possible or actual litigation or disputes, and investigating or enforcing possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances we may disclose information to third parties for legitimate purposes under this policy, including:

  • Shopify, vendors and other parties providing services on our behalf, such as IT management, payment processing, analytics, support, cloud storage, fulfilment and shipping.
  • Business and marketing partners to provide marketing and advertising. For example, we use Shopify to support personalised advertising with third-party services based on activity across merchants and websites. Partners use information under their own privacy notices. Depending on your residence, you may have a right to request that information not be shared for targeted advertising or marketing based on activity across merchants and websites.
  • When you direct, request or consent to disclosure, for example to ship products or through use of social media widgets or login integrations.
  • Affiliates or other entities within our corporate group.
  • In connection with business transactions such as mergers or bankruptcy; to meet legal obligations, including subpoenas, warrants and similar requests; enforce terms or policies; or protect or defend the Services, our rights and the rights of users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes information about your access and use to provide and improve them. Information supplied through the Services is transmitted to and shared with Shopify and third parties in countries other than your country of residence to provide and improve the Services.

To protect, grow and improve our business, we use certain enhanced Shopify features that draw on interactions with our store, other merchants and Shopify. Shopify may use personal information collected from these interactions to provide these features. In those circumstances, Shopify is responsible for processing and responding to requests to exercise rights concerning that use.

For more information, see the Shopify Consumer Privacy Policy. Depending on where you live, certain rights can be exercised through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may link to websites or online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, review their privacy, security and other terms. We do not guarantee or accept responsibility for their privacy or security, including the accuracy, completeness or reliability of their information.

Information in public or semi-public areas, including third-party social media platforms, may be visible to other users of the Services or those platforms and may be used by us or third parties without limitation. Unless expressly stated, including a link does not endorse the platform or its owners or operators.

Children’s Data

The Services are not intended for children, and we do not knowingly collect personal information from children below the age of majority in your jurisdiction. If you believe your child has supplied information, contact us below to request deletion. As of this policy’s effective date, we have no actual knowledge that we “share” or “sell” information about individuals under 16 as defined by applicable law.

Security and Retention

No security measure is perfect or impenetrable, and we cannot guarantee “perfect security”. Information sent to us may not be secure in transit. We recommend avoiding insecure channels for sensitive or confidential information.

Retention depends on factors such as whether information is needed to maintain your account, provide Services, meet legal obligations, resolve disputes or enforce agreements and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights. They are not absolute, may apply only in certain circumstances and requests may be refused where permitted by law.

  • Access/right to know: Request access to information we hold about you.
  • Deletion: Request deletion of your information.
  • Correction: Request correction of inaccurate information.
  • Portability: Receive a copy and, under certain conditions and exceptions, request transfer to a third party.
  • Communication preferences: Unsubscribe from promotional emails at any time using the option in those emails. We may continue sending non-promotional communications about your account or orders.

You may exercise rights where indicated in the Services or by contacting us below. For more about Shopify’s use and other rights, visit https://privacy.shopify.com/en.

We do not discriminate against you for exercising rights. We may verify identity before processing requests where permitted or required by law. You may designate an authorised agent under applicable law; before accepting their request, we require proof of authority and may require you to verify identity directly. We respond within a reasonable period under applicable law.

Complaints

If you have complaints about processing, contact us below. Depending on where you live, you may appeal our decision by contacting us or complain to your local data protection authority.

International Transfers

We may transfer, store and process information outside your country of residence.

For transfers outside the European Economic Area or United Kingdom, we rely on recognised transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent contracts from the relevant UK authority, unless the destination has been found to provide adequate protection.

Changes to This Privacy Policy

We may update this policy to reflect changed practices or for operational, legal or regulatory reasons. We publish the revised policy here, update the “Last updated” date and provide legally required notices.

Contact

The store operator and data controller is Ebru Dönmez – LIETO. For questions about privacy or requests concerning personal data, email info@lieto.com.tr, call +90 554 637 29 37, or write to Ayrancı Mahallesi Selimiye Caddesi Beyazıt Apartmanı No:9 İç Kapı No:9, Çankaya / Ankara, Türkiye.